Archive for June, 2010

19th June
written by Anuj Seth

Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as:

  • Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation
  • Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery
  • Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis
  • Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need
  • The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks)

Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant.

It even explains why people sometimes really do care what you had for lunch.

Book Details

  • Author: Shel Israel
  • Hardcover: 320 pages
  • Publisher: Portfolio Hardcover (September 3, 2009)
  • Language: English

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