Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help reader’s develop their own social networking strategies.

Chapters include:

• An Introduction to the Social Media Landscape
• Getting Started the Right Way on Twitter
• Building a Following on Twitter
• The Art of the Tweet
• Leveraging Twitter for Team Communication
• Using Twitter to Drive Behavior

This book has useful strategies and techniques that will help bring any business into the world of social media.

Book Details

• Author: Joel Comm
• Publisher: Wiley (February 17, 2009)
• Type: Hardcover; 272 pages
• ISBN-10: 0470458429
• ISBN-13: 978-0470458426
• Website: http://twitterpower.com/

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Post from: Twitdom Books

Twitter Power: How to Dominate Your Market One Tweet at a Time